The Concept of a Personal Brand

Do you need to create a personal brand???

Your personal brand is your character and your message. It is who you are. It is not how you see yourself in the world, neither is it how other people see you in the world. But it is how you are in the world. So you already have a personal brand.

The main questions are, what is it? Is it bad or good? how can it be developed?. You have a good…