The Concept of a Personal Brand

Do you need to create a personal brand???

Your personal brand is your character and your message. It is who you are. It is not how you see yourself in the world, neither is it how other people see you in the world. But it is how you are in the world. So you already have a personal brand.

The main questions are, what is it? Is it bad or good? how can it be developed?. You have a good personal brand when you know yourself and are true to yourself in your actions. You have a bad personal brand when you do not know yourself and are not true to yourself in your actions. It is equally bad when you do know yourself, but are not true to yourself in your actions.

So you have a good personal brand when you know yourself and are true to yourself in your actions.

This is actually all there is to a personal brand.

What????? What about the whole social media action, the photos in meetings, in private jets, with celebrities, the quotes, the social media bio???? This is where many people get it all wrong. Your personal brand doesn’t happen on social media, you simply deploy it there. It’s just one of those things you can do with your personal brand. So don’t get it twisted, to build your personal brand, you have to work on yourself and not your social profiles.